I’ve been battled with branded content series for a while, I like how brands like Apple and Rolex play with something very pop culture, cinematic film to be precise. They use film montages, sort them out and arrange it somehow to create and craft a brand new story that really connects and relates to the brand that giving a new meaning.
Here are the examples.
- Apple “Hello” commercial during the first iphone event back on Janurary 2007
2. Rolex and Cinema
Let’s see which of similar contents might appear later on in the future, I’ll be definitely wait for it.