How a brand shows their eagerness on winning customers heart

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I know it’s been kinda late talking about hari raya, however I just came across to this ads from Celcom about Hari Raya. I really love their great and hardworking attemps on winning the customers heart. The whole study can be seen from the link below.https://apac.thinkwithgoogle.com/intl/en/case-studies/malaysia-celcom-takes-over-youtube-ramadan.html?utm_medium=email-d&utm_source=newsletter&utm_team=twg-us&utm_campaign=20171026-twg-us-think-monthly-edition-a1-OT-CR-CS&utm_content=Asia-Pacific-title&mkt_tok=eyJpIjoiTWpneVpXUXdPR0kzTlRFMyIsInQiOiJKOW9zWlB0XC9YMTVDd1NQZHVBWGRwWGsyUFRRWXNnd1VxNFpNTGp4dW5QR2JLS25oZkF6QXZ1XC8wYUhpaHpBMjBKSnpjQ3M3RjFsQXl1Y0pxUGt0SG5VK0lyZGxNajg0WUVUMVd0QmxNZmF4QldoSnd6SE5jQWRON3ZQWStvWWwxIn0%3D