How a brand shows their eagerness on winning customers heart

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I know it’s been kinda late talking about hari raya, however I just came across to this ads from Celcom about Hari Raya. I really love their great and hardworking attemps on winning the customers heart. The whole study can be seen from the link below.https://apac.thinkwithgoogle.com/intl/en/case-studies/malaysia-celcom-takes-over-youtube-ramadan.html?utm_medium=email-d&utm_source=newsletter&utm_team=twg-us&utm_campaign=20171026-twg-us-think-monthly-edition-a1-OT-CR-CS&utm_content=Asia-Pacific-title&mkt_tok=eyJpIjoiTWpneVpXUXdPR0kzTlRFMyIsInQiOiJKOW9zWlB0XC9YMTVDd1NQZHVBWGRwWGsyUFRRWXNnd1VxNFpNTGp4dW5QR2JLS25oZkF6QXZ1XC8wYUhpaHpBMjBKSnpjQ3M3RjFsQXl1Y0pxUGt0SG5VK0lyZGxNajg0WUVUMVd0QmxNZmF4QldoSnd6SE5jQWRON3ZQWStvWWwxIn0%3D

Branded Content Stories

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I’ve been battled with branded content series for a while, I like how brands like Apple and Rolex play with something very pop culture, cinematic film to be precise. They use film montages, sort them out and arrange it somehow to create and craft a brand new story that really connects and relates to the […]

Toyota Fund Grab

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Grab announced today that it has received funding as part of a strategic investment by Toyota Tsusho, a general trading company within Japanese automotive giant Toyota. As I read in techinasia https://www.techinasia.com/toyota-grab-strategic-investment It will be interesting to watch how the automotive industry will shift or even diverse its’ business development through the rise of online sharing […]

Prado…

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I’ve always been a fan of Prado, the little brother of the behemoth “Toyota Land Cruiser”. I really love how this ad captures on that differentiation between the two vehicles. Finally, after a few weeks, I’ve been able to rediscover this great ad.