I know it’s been kinda late talking about hari raya, however I just came across to this ads from Celcom about Hari Raya. I really love their great and hardworking attemps on winning the customers heart.
The whole study can be seen from the link below.https://apac.thinkwithgoogle.com/intl/en/case-studies/malaysia-celcom-takes-over-youtube-ramadan.html?utm_medium=email-d&utm_source=newsletter&utm_team=twg-us&utm_campaign=20171026-twg-us-think-monthly-edition-a1-OT-CR-CS&utm_content=Asia-Pacific-title&mkt_tok=eyJpIjoiTWpneVpXUXdPR0kzTlRFMyIsInQiOiJKOW9zWlB0XC9YMTVDd1NQZHVBWGRwWGsyUFRRWXNnd1VxNFpNTGp4dW5QR2JLS25oZkF6QXZ1XC8wYUhpaHpBMjBKSnpjQ3M3RjFsQXl1Y0pxUGt0SG5VK0lyZGxNajg0WUVUMVd0QmxNZmF4QldoSnd6SE5jQWRON3ZQWStvWWwxIn0%3D
I’ve been battled with branded content series for a while, I like how brands like Apple and Rolex play with something very pop culture, cinematic film to be precise. They use film montages, sort them out and arrange it somehow to create and craft a brand new story that really connects and relates to the brand that giving a new meaning.
Here are the examples.
Apple “Hello” commercial during the first iphone event back on Janurary 2007
2. Rolex and Cinema
Let’s see which of similar contents might appear later on in the future, I’ll be definitely wait for it.
Last week, Google ID created their Google for Indonesia event for the second time, It’s pretty much an update event announcing things that the tech giant will offer or launch. There are 11 great things they will carry on in Indonesia and pretty much are interesting and have a diverse target audience from the normal youtube fans to the guy who will sell your next pomade or a cuppa coffee…
You can read the whole story through this link:
Grab announced today that it has received funding as part of a strategic investment by Toyota Tsusho, a general trading company within Japanese automotive giant Toyota.
As I read in techinasia https://www.techinasia.com/toyota-grab-strategic-investment
It will be interesting to watch how the automotive industry will shift or even diverse its’ business development through the rise of online sharing ride industry. Let’s see which brand will make it to the top and rules in this “online ride sharing” scheme, moreover for the benefits of the drivers that indirectly will affect the customers preference.
I’ve always been a fan of Prado, the little brother of the behemoth “Toyota Land Cruiser”. I really love how this ad captures on that differentiation between the two vehicles. Finally, after a few weeks, I’ve been able to rediscover this great ad.