How a brand shows their eagerness on winning customers heart

Posted on Leave a commentPosted in My Ramblin'...

I know it’s been kinda late talking about hari raya, however I just came across to this ads from Celcom about Hari Raya. I really love their great and hardworking attemps on winning the customers heart.

The whole study can be seen from the link below.https://apac.thinkwithgoogle.com/intl/en/case-studies/malaysia-celcom-takes-over-youtube-ramadan.html?utm_medium=email-d&utm_source=newsletter&utm_team=twg-us&utm_campaign=20171026-twg-us-think-monthly-edition-a1-OT-CR-CS&utm_content=Asia-Pacific-title&mkt_tok=eyJpIjoiTWpneVpXUXdPR0kzTlRFMyIsInQiOiJKOW9zWlB0XC9YMTVDd1NQZHVBWGRwWGsyUFRRWXNnd1VxNFpNTGp4dW5QR2JLS25oZkF6QXZ1XC8wYUhpaHpBMjBKSnpjQ3M3RjFsQXl1Y0pxUGt0SG5VK0lyZGxNajg0WUVUMVd0QmxNZmF4QldoSnd6SE5jQWRON3ZQWStvWWwxIn0%3D

Branded Content Stories

Posted on Leave a commentPosted in My Ramblin'...

I’ve been battled with branded content series for a while, I like how brands like Apple and Rolex play with something very pop culture, cinematic film to be precise. They use film montages, sort them out and arrange it somehow to create and craft a brand new story that really connects and relates to the brand that giving a new meaning.

Here are the examples.

  1. Apple “Hello” commercial during the first iphone event back on Janurary 2007

2. Rolex and Cinema

Let’s see which of similar contents might appear later on in the future, I’ll be definitely wait for it.

Google for Indonesia 2017

Posted on Leave a commentPosted in My Ramblin'...

Last week, Google ID created their Google for Indonesia event for the second time, It’s pretty much an update event announcing things that the tech giant will offer or launch. There are 11 great things they will carry on in Indonesia and pretty much are interesting and have a diverse target audience from the normal youtube fans to the guy who will sell your next pomade or a cuppa coffee…

You can read the whole story through this link:
https://www.blog.google/topics/google-asia/11-announcements-google-indonesia/?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BFqhrfkHXTa2Wrk3V6ds6OA%3D%3D

 

Toyota Fund Grab

Posted on Leave a commentPosted in My Ramblin'...

Grab announced today that it has received funding as part of a strategic investment by Toyota Tsusho, a general trading company within Japanese automotive giant Toyota.

As I read in techinasia https://www.techinasia.com/toyota-grab-strategic-investment

It will be interesting to watch how the automotive industry will shift or even diverse its’ business development through the rise of online sharing ride industry. Let’s see which brand will make it to the top and rules in this “online ride sharing” scheme, moreover for the benefits of the drivers that indirectly will affect the customers preference.

Prado…

Posted on Leave a commentPosted in My Ramblin'...

I’ve always been a fan of Prado, the little brother of the behemoth “Toyota Land Cruiser”. I really love how this ad captures on that differentiation between the two vehicles. Finally, after a few weeks, I’ve been able to rediscover this great ad.

REST

Posted on Leave a commentPosted in REST(inc)

REST(inc) ~” read: Resting” AKA  (Rep)Eat Sleep Touring.

Let Yourself Rest.

REST(inc) manifested on the people needs when they are in an adventure,  especially during their “touring” activities.

We’re in the fore front creating a comfortable, stylish outlooks for your touring needs.

We enable you to reach the unknown destination at ease.

The Adventure is at both at the destination and during the journey…

No Matter we Choose, it is the right choice..

Because we’ll repeat it over and over again.

Give yourself REST… Explore a new adventure.